I passed a new shop in Alicante one Sunday when it was closed and overheard a couple of ladies talking about it saying that the store in Madrid had big queues and that the owners were "forrándose de oro" (making a fortune).
The shop looked enticing, the prices surprisingly economical compared the gourmet section at the Corte Ingles, and so far I've been quite impressed with the products - a big surprise was the olive leaf 'oriental' tisane I chose, which although it's supposed to have sencha, the predominating taste is the last one listed - hibiscus. Much better when brewed briefly at around 85C (don't pour on freshly boiled water as per the instructions) it's the nicest hibiscus tea I've ever had. I love the idea of hibiscus tea - particularly when accompanying something like a strawberry cake - but it always tastes like something brewed with vitamin C powder.
Olive marmalade/jam, artichoke paste, boletus mushroom paste (with or without truffle oil), sofrito better even than the stuff sold by Hida (my favourite canned foods brand). A lovely addition to the city centre, within Alicante and other cities also.
Together with the Torreblanca boutique for chocolates, cakes and biscuits, this has now become my go to place for gifts for friends and family in the UK & Japan.
Anyone else been to any of the shops?
The website is http://www.lachinata.es/
The company's roots are in Extremadura