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npr science friday segment on psychology of smell

soupkitten | Nov 27, 201008:10 AM

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Why does the smell of roasting turkey or baking pie immediately transport people into a holiday mood? Why do fragrant pine wreaths get many people thinking about family gatherings? In this holiday segment of Science Friday, we'll look at the psychology of taste and smell - and why it can make those holiday smells so evocative.
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i was interested in this short, enjoyable piece about smell being strongly linked to strong emotional memories. thought the scientist, rachel herz was borderline offensive with her broad brush that "all" asian people find cheese disgusting and that western people can't stomach natto (otoh perhaps her comments taken out of context and chopped beyond all recognition). . . but her research sounds otherwise interesting. anybody read her book "the scent of desire?"

link to synopsis, can listen to audio & get link to book
http://www.sciencefriday.com/program/...

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