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Nielsen: Where's the Beef? Why Consumers are Buying Less Fresh Meat

Melanie Wong | May 4, 2015 08:58 PM

"...Notably, trips for fresh foods and household spend on fresh continue to increase across channels, but recent Nielsen research pertaining to price elasticity cites that trips for fresh meat have decreased 5% over the past year–and consumers are purchasing less volume per trip. A sobering 41% of respondents to a recent Nielsen survey said they are purchasing fresh meat less often because of higher prices, and 37% are buying less-expensive cuts of meat to offset rising costs."

Where's the Beef? Why Consumers are Buying Less Fresh Meat

www.nielsen.com
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