BBQ tempts you
The lingering smoke, the meat
Ssamjang's the true goal
I'm not always in the mood for eating something- a falafel sandwich, Korean bbq- but I am much more likely to crave the condiments that go with those, or other dishes.
But what's a condiment? Sometimes you'd see a hummus sandwich on offer, but hummus is just as welcome on falafel or köfte. The closest ketchup gets to being the main attraction is Campbell's tomato soup, but that's an insult to ketchup, to be sure. Maoz has a few things I'd be glad to have by their lonesome.
In any event, do you ever want to eat something solely to serve as a vehicle for the extras? Have you tried say, wasabi or kaymak with tacos or scones, respectively?