Went to Lure in Soho last night for the first time. My dinner was delicious--shrimp tempura, scallops. molten chocolate cake, blood orange martini--but I have two major complaints. One was that it was so dark in the place that we couldn't read the menu--what's the point of that? And it was so damn noisy in the place that my throat was sore afterwards just from trying to have a conversation. As good as my meal was, I probably won't go back because these two things really detracted from the experience. Why, why, why do restaurants in NYC feel that a high noise level equals success???