I'm a pizza fan, live 3 blocks away, and almost never get to eat there because of the damn crowds. Over the weekend we tried to order pick up, only to be told on the phone "He's not doing take-out orders right now." Is there a winning strategy for this place? I'm about to give up.
This leads me to a larger question. Evidently there is a huge market for outstanding pizza in NYC. So why aren't there 10,000 high-end pizza joints popping up like mushrooms in every neighborhood?