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Kombrewcha

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Kombrewcha

greygarious | Jun 7, 2014 08:27 AM

I heard this beverage mentioned on NPR's "Innovation Hub", in a discussion of reinventing products. http://www.kombrewcha.com/#!what-is-k... It is a low-alcohol beverage containing probiotics, an attempt at adding nutritional value to drinking. Their slogan is "tickled, not pickled".

Do you think this is a worthwhile idea? It seems to me that if you want nutrition while drinking alcohol, you restrict your drinking to wine and beer consumed as part of a meal, or have hard liquor only while consuming hors d'oeuvres. But I think that for the majority of drinkers, the goal IS to get pickled to one degree or another. Maybe Kombrewcha will catch on with the consumers of Soylent.....

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