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Food Media 18

The King is dead. Eighteen year old boys no longer rule

rworange | Aug 20, 201111:53 AM

Thank heavens Burger king finally dumped that creepy king

""Burger King will be retiring their ad mascot, the King, in favor a new ad campaign that features their healthy food options ... The King isn't the only change in leadership at the franchise. 3G Capital took control in a 2010 buyout that cost $4 billion. Burger King has also hired a new ad agency, McGarryBowen, to replace King-makers Crispin Porter"

Something needed to change.

Local SF tv news has been saying the King was targeted to attract 18 year old boys ... really? It always amazes me that companies go after this market. Carl's Jr had a similar campaign where it seemed intent on insulting the actual customers of that fast food joint. It so put me off that I won't buy anything at Carl''s Jr to this day.

I wonder why companies feel compelled to cozy up to a specific market while putting blinders on in terms of how anyone else might feel.

I like the taste of Burger King, but their horrid campaign in Asia always makes me stop and consider if I want to buy something there. Half the time, I pass on Burger King because of it.

The one thing consistant about every single news story is that the word "crrepy'" is alwyas used to describe the old monarch. Goot thing someone else bought the company. Whoever was in charge in the past just didn't seem to have a clue.

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