Redesigned logo on the right, compared to the old one on the left.
From the WSJ article describing the "new" logo:
"The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age."
Excerpted from here: http://online.wsj.com/article/SB10001...
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