I believe this was once called "new Coke".
Not quite as assertive as Coke. The only spice listed on the label is red dye #40 which does give it a tinge of red, but not holiday red.
The web site says there is a hint of cinnamon and ginger. Me thinks the people at Pepsi were mixing the Pepsi with rum to fuel their imaginations.
The web site has recipes for holiday spice cake, cookies, yams and "spice brine" for meats.
Too bad. It sounded like a good idea. My rec is to skip it unless you are a red dye 40 junkie.