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Holiday Gift Baskets -- It Must Be the Thought That Counts, 'Cause It Sure Ain't the Food

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Holiday Gift Baskets -- It Must Be the Thought That Counts, 'Cause It Sure Ain't the Food

therealdoctorlew | Dec 25, 2011 07:28 AM

Every year I receive a couple of business gift holiday food gift baskets, always from reputable name purveyors. They look great, big towers profusely loaded with 'gourmet' items, in a basket wrapped and bowed to a faretheewell.

Yet the contents somehow don't live up to the initial impression of excessive luxury. There are only minuscule portions , three truffle chocolates, four caramels, one chocolate dipped pretzel, two slices of nova, and so on. The cookies are borderline stale and may always have been, to insure storage and shipment stability. Chocolates may be bloomed, though edible. And so on.

What really comes in the package of packages is packaging. Shipping box, basket, overwrap, underpack of shredded colored stuff, cardboard backing and stiffener, sealed wrapping for each item, with internal wrap for each piece, and the paper or foil cups to hold the wrapped things in the item wrap, and then all the little packs are taped together so the whole tower holds up in shipping and for display. Just for kicks, I added up the net weights of the dozen little chocolate specialties in one impressive basket: 15.75 ounces. Tasty way to collect a garbage bag of packing.

It's the thought that counts!

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