"Grocery Outlet is planning significant growth, including new stores in Pinole, Concord, Dublin, Gilroy and Watsonville"
Still no SF store.
It is also a good background article on GO
"Supermarket guru" Phil Lempert, the food-trends editor on NBC's "Today" show, is a huge fan.
"I love Grocery Outlet," he said one recent afternoon on a tour of its latest addition, a sparkling new store at a strip mall in Pinole. "It's like a blend of a dollar store and Trader Joe's. They're very intelligent about their relationship with customers, (promoting) the emotional, fun, adventurous side of shopping."