Pretty sad. Their product was superior (their "Langer's lite" steam toasted sandwiches were certainly leaps and bounds above the current mealy, bland and dry pastrami sandwiches that the Canter's truck serves up (but sadly, name recognition gets you everywhere in this town.)
I sense that Fresser's real problem was not the product itself, but the management. Remember the weirdness as they started up? The "industrial mashed potatoes"? The two menus with different items/prices/no prices? Plus, I only ever saw them once at the Miracle Mile food truck mecca.
I'm sad to see them go. Perhaps their experience can serve as a cautionary tale to those who think a superior product is all they need to have a successful business. Without organization, good business acumen, and a sprinkling of luck and timing, even the best products fail.
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