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FreshDirect: A Word of Holiday Caution


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FreshDirect: A Word of Holiday Caution

Peter in the Heights | Nov 25, 2003 01:39 PM

A word of caution for all those who are relying on FreshDirect for their Thanksgiving Meal ingredients...

I gleefully ordered most all the makings for my meal over the weekend. They showed up right on time last night.

The good news: $200 worth of food showed up right on time, perfectly packed, including 3 dozen eggs arrived. They even accidentally gave me an extra cucumber!

The bad news: They forgot the celery which isn't a big deal, but more important, I ordered a large number of Granny Smith and Mcintosh apples to make 3 pies.

The Mcintosh were surprisingly bruised up and awfully bland. The Granny Smith looked great but were akin to biting into a block of styrofoam... absolutely utterly completely 100% flavorless.

This was surprising in that all the other produce I've ever had from FreshDirect was equal or superior to the best in my neighborhood. This wasn't so surprising in that the exact same thing happened 4 years ago... the Granny Smith from the local D'Agastino's had the exact same flavorless styrofoam quality and had to be returned for vastly superior apples from the local Key Food.

Bottom line: If you order from FreshDirect, leave a little wiggle time to run out and replace the stray ingredient or two that doesn't show up or is of poor quality.


PS- I called FreshDirect to be credited for the missing celery and the inedible apples and to be billed for the bonus cucumber. They were acceptably understanding on the phone (though somewhat devoid of personality and rather tired sounding) and said that I would get an email with the exact credit amount once it was "approved by her supervisor". 14 hours later and still no email. I assume it's just the holiday rush that's got them backed up but I'm 5% worried that this will turn into a bit of a row. Stay tuned.

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