" . . . Consumers in France have been spending more on staples and pre-packaged cheese during the COVID-19 crisis, and have shunned many traditional cheeses from smaller makers, according to the Centre National Interprofessionnel de l'Economie Laitière—a group that includes producers, distributors, and others in the dairy industry. The association created the #Fromagissons campaign (a blend of the words meaning “cheese” and “let’s act”), which is seeking to promote consumption of cheese, in particular cheeses made by small specialty producers.
Sales of some cheeses, such as those with protected geographical indications, have fallen by 60 percent or more, the association said.
The effort is also seeking to minimize waste of the surplus milk that is being produced by the nation’s dairy farmers. Milk production naturally increases during spring when cows can produce about 3.3 percent more milk, the association said.
In the U.S., sales of deli cheese have been regaining momentum, according to research from the International Dairy Deli Bakery Association, although consumers are still gravitating toward packaged cheeses. . . "
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