opened yesterday. as its two minutes from my house, i thought i'd take a peek on my way home from work.
quick first impression: MUCH superior to waitrose and positioned between m&s and the specialty (butcher, fruit and veg, wine etc) stores: loved to see all the reislings in the wine racks, loved that neals yard dairy stocked the cheese, loved the decent looking olive oil, the salamis etc. took some pizza home for the family - good-not-great, but better than pizza express, or even da marios.
while i couldn't see the whole store (its massive), i suspect they've done it right - the neighborhood is surrounded by londons wealthy expat (european and american) population who'll happily pay a little bit more for lots better. i can't see the shop working in londons more british neighborhoods - say the grungier islington or the east end, but kensingtons a perfect launch.
if whole foods sticks to this standard, i'm thrilled. anyone else checked the place out?