Ok, is it just me, or does this month's Food and Wine just seem a "little" too precocious with the "flip for more information" trick? I thought the back was the cover, and started reading from that side, only to then come upon what I thought was a production problem with the upside down advertisement section (which turned out to be the back of the "normal" magazine. I am finding it a difficult read, as some of the references cross both sections. I think it's just too gimmicky. Sorry - rant over. What do others think that have seen it?