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Why is Ferry Plaza Market Most Expensive?

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Why is Ferry Plaza Market Most Expensive?

dixieday | May 22, 2003 06:07 AM

Lots of postings here lately to the effect of "the cherries/artichokes/whatever from Farm X are less expensive here than they are at Ferry Plaza." I know this from my own experience--the same goods, sold by the same farm, were cheaper at the Berkeley farmers market than they were at Ferry Plaza. Same corn, same farm, but 50 or 75 cents cheaper a pound, sometimes even more. I've also heard that there's pressure on the farmers at FP to conform to a minimum price standard--so that everyone's selling their peaches for at least $2.50 a pound, for example. Is this true? Is the rental rate for a booth so high at FP that farmers must charge more? Or it is just a case of taking advantage of what the market (and shoppers) will bear? I loved the FP scene but always felt a little ripped off,knowing the same farmers had jacked up their prices for the locale.

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