So, I used to really hate Rainbow Foods.
But, last night I was eating some Roundy's Organics Blueberry Jam and I couldn't stop thinking about how impressed I was with a generic product. I've had really good experiences with the Roundy's Organics frozen pizzas too. Nevermind the amazing bulk section section at the Midway Rainbow, but that's another topic entirely.
(To the board admins, and those who don't know: Roundy's is Rainbow Foods' store-brand. I'm pretty sure its only available in the Midwest, and maybe only in MN.)
It seems silly to pay full brand-name price when the generics are of such high quality. Are there any you really like?