The recent discussion below talks about Burger King at great length.
I got to thinking about the whole fast food culture and why we (Chow Hounds) get so vehement about it.
Some thoughts, no judgements.
Most all fast food is convenient when you are hungry.
All succesful fast food tastes good to the target market.
TV ads can bring in first time buyers, but flavor and expectations must be met to get repeat business.