I called the Oroweat consumer line today to find out why I can no longer find English Muffin Toasting Bread at my supermarkets in Southern California. Turns out the manufacturer, in its infinite wisdom, has discontinued it. This was a great-tasting white bread that toasted beautifully. It had delicious flavor and nice texture. It was one of my favorite white breads, and I mostly eat wholegrain or artisanal breads.
So naturally the company dropped it.
Anyone else mourn the loss of this stuff? Maybe if Oroweat heard from others, they'd bring it back.