Too busy to give a properly structured opinion, so here goes:
-- Generally, a thumbs up.
-- Insane layout! They had a giant empty rectangle within which to work. Why did they feel the need to lay the aisles out in such a crazy pattern that they literally had to lay big yellow arrows on the floor to lead you through?
-- Good prices, good selection.
-- Produce section seemed a little lacking compared to the UWS store. I expected a bit more variety -- a few more wacky items I've never seen.
-- Bakery seemed a little paltry
-- Fish counter seemed to have a good selection though the whole fish on display/for sale were none to fresh -- milky eyes. granted, it was late Monday on a 3-day weekend, but still.
-- Meat counter and overall meat selection looked great.
-- The parking lot was only 2/3rds full (main lot in front almost full, side lot empty) and the store was CROWDED. Had to say "excuse me" to get by at least 10 times. I worry that it will be unnavigably crowded at times.
-- Despite crowd, very little wait at cashier. Maybe 2 people ahead of me, each with only a dozen items or so.
-- The crowd looked to be overwhelmingly yuppie/gentrified Brooklyn (like me) who were doing their Sunday night shopping for the week (on Monday because of the Holiday weekend). I expect that on weeknights around 8pm it'll be pretty quiet in there.
Overall, it's a great addition to Brooklyn. I see myself going there once every few months when I want a few different odd items or am throwing a big BBQ and want to eye my meat before buying it (otherwise I'd use FreshDirect.) If FreshDirect were not around, I imagine I'd be there every other week.