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Fairway != Fresh Direct (sign at UWS Fairway)


Online Services & Delivery 14

Fairway != Fresh Direct (sign at UWS Fairway)

mooksgill | Aug 31, 2003 08:11 PM

I'd been excited about FD coming to me until receiving meat that was bad (St. Louis Style Pork Ribs). They smelled horrid. Ordered soon after our blackout I should've been skeptical about their assurance that "yeah, we had complete backup power." It was an exciting feeling to have groceries brought to my door in nice neat boxes - almost like Christmas presents.

Regarding the message on their answering machine 8/18 ([BROKEN LINK REMOVED]) - I wonder if the "unexpected" circumstances are related to my rotten ribs? I think that was the week of my fateful order.

Like the lady in UES, I too noticed FD's abundant use of packaging, though in my last order - I think I it was reduced.

The meat experience, the delivery charges, sometime no delivery window for 3 days, and especially the so-so quality of perishables caused me to reconsider my order this week.

Instead I went to Fairway for the first time and couldn't believe it. I think it rocks. I nearly drooled at the olive selection. They had those red bell/hot pepper hybrid thingees? too... the really bright colorful mixed olives are my favorite (could they be dyed?). I was impressed that you're allowed to mix them as you will -for the same price. The olives at FD, and I've tried 2 varieties, are just not in league with these.

I was very impressed with everything except the high price for oranges (4 for $2.00)! I know Fairway's old hat, but I'm a new customer.

How would one compare it to Citarella and Zabar's? I think it's better in most ways than the new Village Citarella, but I didn't explore Zabar's enough to know. I was a bit impressed to see a window sign there saying, yes we sell air conditioners. Is Zabar's more than a food store?

Fairway is almost a reason to move to the UWS.

In any event the sign looming heavy from above at Fairway's checkout makes it clear what the affiliation with Fairway and FD is; that's that it is very negligible. Apparently the FD people owned a store that Fairway purchased and made into a Fairway. That's it. The FD people really milked this apparently tenuous association and the Fairway people don't like it.

Maybe they did hire former Fairway specialists?

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