I know a few months back there was some uncertaintity but today received this via e-mail. I know a lot of you shop there and it has been recommended here in the past. Too bad to see it go. I had only been a few times because I am never in that area but I supported the idea of it.
It is with a heavy heart that we close are our doors for the last time today.
After much number crunching, soul searching and consultation, I have come to realize that we simply cannot continue. Our cashflow is at an all time low as we struggle with retail sales 50% below projection and attempt to chip away at our overwhelming debt. While we've had many successes and lots of great feedback from you our loyal and committed customers, we simply don't serve a critical mass large enough to be economically sustainable. We've run out of time and no amount of passion or drive or hope can change that simple fact.
Our mission has always been to change the way people eat, to entice folks to choose Ontario foods before all others and to tell the stories of the fine men and woman around our province who dedicate their lives to growing, nurturing and creating that food.
We hope you will continue to support their efforts through your weekly grocery purchases, via independently owned neighbourhood stores or farmers markets around the city. Local really does taste better, and the ripple affect of your purchases really does resonate around our local economy in a far more meaningful way then dollars spent at big box stores with foreign owned interests.
Thank you, each and everyone of you for the years of sharing, caring, and eating together. It has been a pleasure to get to know you, to see your children grow up, to share recipes and cooking tales. My greatest surprise in opening this business has been the people I've met along the way - staff, customers and suppliers alike.
I don't have the words to convey how important you all are to me, how touched and amazed I am with your generosity of spirit, passion and kindness. I feel privileged indeed to have met you, served you and shared food with you.
My sincerest thanks,
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