Regulars come in to your bar for various reasons: Their friends and colleagues go there. They enjoy the ambience. Maybe they really like you and the other bartenders behind the bar. More than likely, they have a cocktail they really enjoy every time they sit at the bar. Serving that cocktail and the others on the menu consistently is key to keeping your best patrons coming back again and again and is really quite simple. Proper measuring using a jigger is paramount to creating consistency behind the bar.
Chef Theo Friedman meets with one of North Brooklyn Farms' farmers to discuss the chef−produce purveyor relationship, in addition to the importance of seasonality and flavor when developing the menus for his transformative culinary events. In preparation for his Stella Artois dinner party, Chef Theo then visits Union Square Greenmarket to pick out fresh, local ingredients for his end-of-summer celebration.
Beat the heat with this boozy spin on an iconic Southern beverage. The trick to this adult slushee is to first freeze your sweet tea into ice cubes, that way your drink won’t get watered down when you blend in the vodka. Read more.