back in 70s on east coast tropicana oj was great, maybe a little sweet. not from concentrate oj has been available on west coast for many years but its not as good. i just heard this oj is pasteurized and can be held in giant stainless steel tanks with no oxygen for over a year. "flavor packets" are added to keep it from just tasting like sugar water. i was hoping for a healthier drink, will be switching back to frozen concentrate.