I first heard about this place when a friend had one of their grilled cheeses and soups at the Distillery District Christmas market (worth while checking out for the atmosphere and free drink samples BTW).
I read on RFD that today they are doing free grilled cheese to celebrate their opening for free between noon and 2 pm.
From their facebook page:
FREE LUNCH FRIDAY: We are so excited to be launching today at 12pm. Here are a couple notes for today's big celebration.
1) We are going to be busy, we'll feed you - but be patient with us.
2) We are only grilling our CW Original Grilled Cheese between 12-2pm.
3) All other CW Grilled Cheese will be available after 2pm.
If anyone is in the area please report back.