+
Food Media

Celebrities Rally Support for Asian Restaurants With #TakeOutHate Campaign

Melanie Wong | May 25, 202009:56 PM    

" . . . Stats show that Chinese restaurants are closing at double the rate of other foodservice venues, 'facing an unfair backlash,' according to Womply research. The group’s analysis found that 'Chinese food restaurants have been experiencing significant enough discrimination to have a major impact on sales.'

With this data in mind, along with reports of a spike in harassment and attacks on Asian Americans during the public health crisis, the global food conglomerate Ajinomoto—the world’s leading producer of flavor enhancer MSG—and its agency Edelman created a campaign of remotely produced content launching today. The brand is also donating to the nonprofit Asian American Legal Defense and Education Fund. . ."

#TakeOutHate Campaign Rallies Support for Asian Restaurants

As Chinese eateries close at double the rate of others, MSG maker Ajinomoto takes advocacy role.

www.adweek.com
Want to stay up to date with this post? Sign Up Now ›

Invite a friend to chime in on this discussion.

Email a Friend

More from Chowhound

9 Pizza Styles to Know & How to Make Them at Home
Guides

9 Pizza Styles to Know & How to Make Them at Home

by Miki Kawasaki | Pizza generally means one thing—in that everyone understands what you're talking about when you say...

11 Ingenious Hacks for Tackling Summer Produce
Guides

11 Ingenious Hacks for Tackling Summer Produce

by Posie Harwood | When summer produce is abundant, you want to each as much as possible, and these kitchen hacks for...

Homemade Dole Whip Is Only Two Ingredients Away
How To

Homemade Dole Whip Is Only Two Ingredients Away

by Jessica Gentile | With coronavirus making travel a tricky and even potentially dangerous prospect this year, we're embracing...

Boba 101: How To Make Bubble Tea at Home
How To

Boba 101: How To Make Bubble Tea at Home

by Jody Eddy | With coronavirus making travel a tricky and even potentially dangerous prospect this year, we're embracing...

Get fresh food news delivered to your inbox

Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week.