In this video below, a consumer of beer, finds Bronx Pale Ale and other beers, amongst the offerings, in this heavily frequented venue.
Upon this discovery, he becomes enamoured with the Bronx Pale all, though utterly disappointed with all else.
Such lead to a preliminary proposal that states "N. East Craft Brewers are adept....while others are not".
With the Back and Black, it took some time to find the location of the brewery, with all the package labeling etc.
Seems quite evident. The Bronx Pale Ale is brewed by real brewers, who leave the name and location to do all the talk on the package: Bronx Pale Ale.
Those who can't brew, but want to get into the game, come up with all sorts of names and labels, in an effort to attract the beer drinker.