My local newspaper reported the following story of interest:
On March 10, the Eatontown Planning Board granted final site plan approval to the owner of Monmouth Mall (Vornado Trust Realty) for a four part expansion adding 113,824 square feet of retail and restaurant space to the already 1.5 million square-foot mall (the fifth largest in the state BTW).
The interesting part for us foodists is that one of the intended tenants (to be located in Site C of the project which is planned to be a 14,202 square-foot structure on the outskirts of the mall's parking lot and bordering Route 35) is one of the first of Bobby Flay's new high-end burger concept known as "Bobby's Burger Palace" (with another location planned for Smithville, NY). Other prospective restaurant tenants include a Chipotle and Fresh City.
Although I'm not a huge fan of franchises, I'm pretty sure since it’s associated with Mr. Flay (as well as being one of its first outposts) that the standards should be pretty high. It’s also nice to see that we get a new franchise when we usually lag behind most states in attracting the better franchise brands.