An upscale Saudi Arabian confectioner -- this looks like their first European branch. The chocolates are merely ok, perhaps a bit like Godiva in quality, although the rose filling was more complex than any I've had. The date filled ones are worth getting as they're relatively uncommon, and use different varieties of honeyed dates that have slightly different flavours. They also sell a few varieties of these dates, and a nice selection of date filled biscuits, all crisply baked and delicious -- the roll that looks a bit like a fig newton is excellent. Quite reasonable price-wise, ~£3-4 for 100g for most things, except some fancy £7/100g black date.