Just back from Baruch, the glatt kosher joint that a Daily News piece two weeks back said belonged to the Kalustyan folks. I went partly on the strength of what was promised to be "the best pita in New York, chewy pockets that are sent in twice a day so they are always fresh." The News also said that "[e]ven better is the lafah." Sadly, no lafah was available, and the pita that held my chicken shawarma ($5.95) was small and spongy. A great shame as the chicken was very moist, and the zhoug and tahini that topped it were fine.
If you go at high lunch time, you'll find the place packed with some of the most obnoxious pricks populating the Earth. The place was almost empty at 2:30.
As stated in the News: "Baruch, 115 Lexington Ave., at 28th St., (212) 686-5400. Sun.-Thur., 11 a.m. to 11 p.m.; Fri. 11 a.m. to 2 hours before sundown; Sat. 2 hours after sundown to 11 p.m. All cards."