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Bake Sale Econimics - A follow-up (Long)

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Bake Sale Econimics - A follow-up (Long)

Gary Rolin | Oct 4, 2004 09:51 AM

Last week I wrote asking for suggestions for a bake sale items. I wanted to know if I should deal in volume and bake a bunch of cookies a whole cake that would fetch a higher price-per-piece.

Well, I had Friday off with nothing else to do but bake, so I went a little insane and baked or otherwise cooked the following:

1. 4 loaves of beer bread
2. The Cook's Illustrated Sour Cream Coffee Cake (16 slices)
3. 20 Raisin Scones (Recipe found on the internet)
4. 36 Big Honkin' Chocolate Chip Cookies (Thanks to KC Girl for the recipe)
5. 20 packs of Scottish Butter Tablet (thanks to Dipsy for giving me the inspiration to attempt candy candy making)
6. 40 Tea Cakes (from the cookbook "Soul and Spice" by Heidi Haughy Cusick - an amazing book if you ever run across it.)

I wanted to make some savory items (as per "julesrules" suggestion), but I couldn't find the right pie crusts (If you look at the list above, you should know why I didn't make the pie crusts from scratch), and while the focaccia was tempting, I'm not good with yeasty, rise-and-beat-down things), so I stuck with the sweet.

This is no way a scientific evaluation. It is based on a Bake Sale that ran from 7AM-5PM, on a pretty early October Saturday in a fairly affluent, cosmopolitan section of Atlanta (Virginia Highlands).

Here are the results:

The big winner was the Chocolate Chip Cookies (No suprise I bet). We sold all 16 PC of the Coffee cake and the 3 whole loaves of beer bread (we sliced one and cut one up for samples). We had about 10 leftover scones, 2 packages of Scottish Butter Tablets. The teacakes were a tasty, but an otherwise dismal failure.

Here are some obsevations:

Markting Matters - When we changed the name of "Scottish Butter Tablet" to "Butterscotch Fudge," they sold a lot faster. We figure that when people saw the word "Scottish" they thought of Haggis and when they saw "Tablet" they thought of medicine. So even if its not completely accurate, it made it accessible to people.

Color plays a part - My wife mentioned that most of my food was very beige. The Scones may have faired better if someone else had not made peach/blueberry scones. People tended to choose them first, I think because they're not your average scone. So the suggestion of "Going over the top" has some merit in this instance.

Consdier sampling - I cut up some of the Butter tablet, the beer bread and the tea cakes for samples. It did somewhat help to make these somewhat uncommon items a little more accessible to others.

Things to think about when contributing to that next fundraiser.

Thanks to all again.

Link: http://www.chowhound.com/topics/show/...

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