just to give you an idea how inordinately silly most financial reporters are, there is a huuuuge article about the 'great brand name' of zagat in todays financial times on page 19.
will someone PLEASE write to the editor of this newspaper and set him straight? you can e-mail him firstname.lastname@example.org
the reason i'm reluctant to do it is that the financial times will probably want some verification about the author, and i am required to be unusually circumspect about ANYTHING i send to the press.
i might do it anyway.