They just opened a week or two ago, tried it for a small, late Sunday dinner. Ordered pho with mock beef and a sandwich with mock sausage. I've never had real pho, but this was truly excellent, loaded with basil and cilantro, the broth was fairly sweet like hoisin, and it had very fresh rice noodles. My beef-eating(!) fiancee says it's not like the real thing but she really enjoyed it too. The sandwich was very simple, the sausage was kind of like a fake hotdog, but the bread was great, super fresh at 10PM on Sunday! I will definitely get my lunch here since I work in the neighborhood too.
It's between 1st and 2nd Ave in the space previously occupied by the short-lived Trovato.