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If anyone could make cocktails sexy (which advertisers have done for decades), it's Elliot on his Apartment Bartender account on Instagram. He lives in Phoenix, Arizona, and knows his way around … a camera. Elliot calls himself a semi-decent home bartender and cocktail enthusiast with a spoonful of shenanigans and a dash of witty sarcasm. OK, so he's an editor at feedfeed, a digital cooking publication and community, so he knows some stuff already. He's not purely amateur. We won't hold it against him.