Red Bull’s recent promotional freebie for its cola is probably the coolest thing it’s done since it sponsored extensive can-derived art. The promo, as shown on the Dieline package design blog, is a custom bag containing a custom box containing the 17 key ingredients that give Red Bull Cola its taste. Say whatever you like about energy drinks and mass-market colas—the ingredients that go into Red Bull Cola look damn near majestic when presented in raw form in a compartmentalized wooden box.

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