Women have practiced placentophagy, the eating of their afterbirth, for centuries, believing the placenta has nutrients and/or hormones that help new moms recover from childbirth and stave off postpartum depression. But hiring a “placenta chef” (in this case, for about $275) to come over and steam your placenta, dehydrate it, grind it up, and put it into pills for consumption? That’s probably something pretty new. Time’s Joel Stein reports in this not-safe-for-work clip:

The accompanying story is a hoot too: “There are many normal human reactions to seeing a placenta, ranging from screaming to vomiting to warding it off with a cross. For those of you who have never seen one, the placenta is to the baby what Stephen Baldwin is to Alec Baldwin.”

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