Kimchee: This Century’s Sauerkraut

This just in: Koreans think Korean food is tasty! The South Korean government has announced an official, oddly endearing campaign to “globalize” Korean food.

That sounds dreadful, doesn’t it? Don’t panic: It just means a push to create 40,000 new Korean restaurants overseas in the next decade. (The article doesn’t say if the startups will win extra points for displacing other Asian restaurants.) The Boston Globe buys it, saying: “Korean food seems poised to become the next emerging cuisine.” Of course, the Peruvian government has also recently launched an ambitious campaign to promote its own cuisine. Can the suburban American strip mall withstand the onslaught of both Peruvian and Korean entrepreneurs?

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