Now that Norwegian police have recovered “The Scream”, the marketing types over at the Mars candy company are claiming credit for the painting’s recovery. The Motley Fool reports that a Mars subsidiary is citing its bounty of two million Dark Chocolate M&Ms offered for the return of the Edvard Munch masterwork.
A bounty, it should be noted, that they actually intend to pay although details of how and to whom have yet to be clarified.
An important work of public service by a major corporate player, no doubt. But more importantly, it heralds the exciting day when Mars after more than a year of flirting with the idea actually pumps up the distribution of their reasonably tasty dark M&Ms. The things are damn near impossible to find. And they’re actually kind of good.