Contrary to what the packaging and years of television conditioning would have us believe, the raisins in Kellogg’s Raisin Bran are not added by a happy sun wielding two little scoops. The Two Scoops!™ promise that appears on Raisin Bran boxes is a marketing phrase “intended to differentiate Kellogg’s Raisin Bran from other types of raisin bran,” says Susanne Norwitz, Kellogg Company spokesperson. The raisins are added to the cereal by weight.
“Because we make Kellogg’s Raisin Bran in several package sizes, the amount of raisins in each package may vary and increases proportionately with the size of the package,” says Norwitz. “Each box contains approximately the same percentage by weight of raisins and flakes.”
In our unscientific analysis, we found that a 20-ounce box of Raisin Bran contained a scant cup of raisins, so for that size package, a “scoop” equals a stingy half cup.
Next up in CHOW investigations: Are the California raisins in Post Raisin Bran really the biggest and plumpest?