There has been a lot of buzz about the New York underground sandwich dealers Dr. Claw (the lobster roll dude) and Bread.Butter.Cheese (the grilled cheese guy). The deal is, you can Facebook these guys and get a sandwich delivered to you all quasi-secret and illicit (they are totally unlicensed food businesses). But now that Kathie Lee has cooed over the grilled cheese sandwich on the Today show, while talking about how she wasn’t supposed to eat bread and jalapeños, it looks like the trend is officially shark-jumped.

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