With a pair of really good reading glasses, Wired gets all multisyllabic with the ingredient list of the PowerBar Protein Plus, finding some very interesting things in there.
Among the highlights: maltitol syrup, which “can produce a laxative effect so powerful that Australia and New Zealand require a warning label on foods that contain it.” And soy protein isolate: Wired warns that “manly men seeking to sculpt their musculature may not like the fact that it’s rich in phytoestrogens (girlie hormones). Cooties!”
And then there’s the “chocolatey” coating:
Why the y? Anything sold as ‘chocolate’ can contain only one type of added fat — cocoa butter. PowerBars use fractionated palm kernel oil instead, which is about as healthy as Elmer’s Glue-All.
Maybe they should rename it PowerBary.