Take a break from all the roses and talking teddy bears tomorrow at one of Altoids’ temporary Anti-Valentine’s Day pop-up shops. Offering samples of the company’s new chocolate-dipped mints (plus lots of free swag, including free lattes and cupcakes from hipster-approved local bakeries), the shops are, of course, a big marketing gimmick, but the cynics among us (yes, you, and you too) appreciate the whole love-stinks angle as an antidote to the whole red-plush commercialization of Feb. 14, also known as “Buy Stuff or You Won’t Get Laid.”
A free latte and, even better, a free cupcake (plus a handful of mints) sounds swell. Now, if only Charmin were still running that much-appreciated, monthlong Times Square toilet installation. Because even more than a cupcake, nothing says “I love you” like a clean place to pee.