Clowns have always been creepy. But between It and the latest season of American Horror Story, 2017 has reached peak bozo mania. Leave it to Burger King to capitalize on this hysteria with its latest stunt. On Halloween the chain will give away free Whoppers to any one dressed up in full clown regalia.
The promotion is also a not-so-subtle dig at their biggest competitor. What better way to troll Ronald McDonald himself then by luring away his sinister ilk from the siren call of the golden arches and welcoming them at BK, instead?
“We don’t usually talk about clowns,” said Alex Macedo, President, North America, at Burger King. “But for this Halloween, come dressed as a clown to eat like a king.”
This isn’t the first Halloween-related jab at Mickey D’s either. Last October, a Burger King franchise in Queens, NY was decked out in white sheets and proclaimed to be the ghost of McDonalds.
They’ve even created a 90-second digital ad for the event which they’re touting as #ScaryClownNight. With its eerie music and multiple Pennywise-in-trainings, it’s almost as menacing as the entirety of It. Watch it below, if you dare:
Unfortunately the giveaway is only taking place at five locations and is open to the first 500 customers between 7 p.m. and 3 a.m. So residents of Miami, Salt Lake City, Austin, Burbank, and Framingham, MA beware. You may see an influx of red-nosed freaks in your neighborhood. Depending on your hunger and your fear, rush to (or totally avoid) the following Burger King addresses:
- 259 Cochituate Rd, Framingham, Massachusetts
- 1101 Washington Ave, Miami Beach, Florida
- 545 N Victory Blvd, Burbank, California
- 3001 Montopolis Drive, Austin, Texas
- 3975 W 4700 S, Salt Lake City, Utah
Oh, and the offer isn’t eligible for drive-thru customers either, so leave your clown cars at home! And if you’re looking for dessert, this Texas doughnut shop will have clowns personally deliver you baked goods. Because 2017 can’t get much scarier.
Header image courtesy of Burger King.