Sort of sounds like a headline from The Onion, doesn’t it? But it’s not a joke. Emerson, the maker of the In-Sink-Erator garbage disposal, is trying to block NBC from re-airing a certain bloodtastic scene in the premiere episode of their most awesome new show, Heroes.
Heroes deals with everyday individuals who are coming to realize that they actually aren’t everyday individuals. They are superheroes endowed with such gifts as flight, split personalities (I know, it doesn’t sound like a super power, but it totally is), painting future apocalyptic events, and tissue regeneration. In the first episode, one of the characters tries repeatedly to hurt herself, only to find that she heals faster than Buffy the Vampire Slayer. Sticking her hand down a running disposal and watching her hand repair itself is one of those events.
According to the St. Louis Post-Dispatch:
The filing comes complete with color printouts that show a re-creation of a woman putting her hand in the disposal and pulling it out mangled and bloody. The suit says the scene suggests that the Emerson In-Sink-Erator ‘will cause debilitating and severe injuries, including the loss of fingers, in the event consumers were to accidentally insert their hand into one.’
Correct me if I’m wrong, but isn’t it true that a garbage disposal will in fact “cause debilitating and severe injuries” if you had the occasion to stick your hand down one? However, a spokesman for Emerson says that “it’s a trademark thing” and added that “the issue is not the damage that a disposal might do.” So, I guess they’re basically more annoyed that they didn’t get money for the product placement than anything else.