In a thread on the Manhattan board, a poster wrote that she was pleased to discover that a neighborhood restaurant she liked donated 10% to charity. Jim responded that he wasn't impressed by this marketing plot.
I'm siding with the orginal poster. I plan to check out The Place she wrote about. (Its name really is The Place.) I wouldn't check it out if she didn't rave about the food, but the 10% percent to children's charities made me definitely want to try it.
I guess it's a marketing ploy that speaks to me. It doesn't matter if it's a percent of proceeds to charity or donations to/working with a food bank, it gives me a good feeling about where I'm eating. (Hey, it doing my online shopping through GreaterGood.com and iGive.com.)
What do other chowhounds think about this? Does it make a difference when you're deciding where to go? Do you have any favorites that do this?