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Beer, Cider, & Sake

The Import Imposters

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Beer, Cider, & Sake 21

The Import Imposters

The Professor | May 10, 2008 08:36 AM

What are people's thoughts on the ongoing trend of imported brands being contract brewed and sold under the original name and packaging? One of the more famous and more disastrous examples of course was Miller Brewing's LOWENBRAU fiasco...with their ads touting beer brewed under the strict supervision of the German brewmasters while conveniently neglecting to mention that the ingredients, taste, balance were entirely different. It almost killed the brand.
These days the shelves are graced with FOSTER's made in Texas, WHITBREAD ALE made in Cincinatti...both sold at import prices... and GUINNESS (and a host of other European brands) now being brewed in Canada. Even that KIRIN you enjoy in your favorite Japanese restaurant actually comes from Canada.
Is BASS next, now that Coors has such a large investment in the brand?

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