I checked out this new type of Fiesta store yesterday and was impressed. This is apparently an effort by Fiesta to establish a brand to compete with Kroger Signature stores and Randall’s Flagships, situated in Sugar Creek, a very upscale neighborhood. There is a Caribou Coffee bar and a Red Mango Yogurt and Smoothie Bar in the store. I’m not familiar with those brands but apparently they’re considered significant since they are on the roadside sign, not just as a changeable marquee but permanent. The smoothie bar was besieged by young teens. There is a salad bar and a hot foods deli with quite a few choices, some help yourself and others dished out by a staff. The hot foods deli is not just a taqueria; it’s about on a par with what you see at a Signature or Flagship store, not as impressive as CM or WF, though.
I was expecting a little better produce selection than I saw, not that it was bad but I didn’t see anything not available in any large Fiesta.
They carry Slow Dough breads and had a bigger selection than I’ve seen at Revival Market. I’m glad to see these two Houston companies working together. There are also some other interesting looking breads, not just the usual Fiesta assortment of pan dulce and bollilos, and baked goods from Marie Lenotre that looked pretty good and hamantaschen from Three Brothers.
In the cold deli section they carry Dietz and Watson meats, a competitor to Boar’s Head which is also carried locally by Spec’s downtown. I don’t think D&W is quite as good as BH but it’s nice to have the choice. They carry some of the D&W condiments (mustards, relishes) and I noticed their NY Style Natural Casing hot dogs. I like a dog with a little snap to it and it’s nice to have another option and I’m sure I’ll be trying them out the next time I get a hankering for hot dogs.
They carry a number of specialty meat lines. Smart Chicken claims to be the first poultry producer to use air-chilled technology, there’s no added water, preservatives or gluten. Frontiere Natural Meats is a line of ‘all-natural’ bison and Angus beef plus organic grass-fed beef. I was very impressed with the amount and variety of bison available. I believe it was larger than I’ve seen anywhere, including CM and WF. They also carry Meyer Natural Angus.
I was really hoping for more variety in the fish department, not just the usual suspects, especially in fish from local waters. However I did see Rohu and Hilsa, two fish from the Indian Subcontinent not usually found here. I know Ft. Bend Co. has a large Indian ex-pat community so I guess they’re aiming at that. Although it wasn’t very large the seafood counter had more variety than my nearest Kroger, Randall’s and HEB stores.
The International foods aisles were large and well stocked and very impressive of course..
I have a couple of Fiestas within a mile and a half of where I live, one very small store and a larger store that always has great oldies blaring over the sound system. This new one is a little farther away than the nearest Signature Store or Flagship but not quite as far as the big HEB in Sugar Land that I have been going to from time to time. I’m sure I’ll be including this in my list of grocery stores to frequent, particularly with the Slow Dough breads and the fish department.