The Hillcrest WF is having a ¡Taste Baja! weekend with wineries from the Valle de Guadalupe and most of the big name Baja chefs at the store.
11-4 today and 12-5 tomorrow. They will be sampling and talking about their wines and products.
Here's their FB page with the flyer - https://www.facebook.com/pages/Whole-...
So, if you're not up for crossing the border, but want to see what the big deal is all about, Whole Foods is giving you that opportunity :-)